outside is Magic

“The filter has always been: is this something that I want?”

“You can make a good life for yourself without being rich or famous or the most talented person in the world. You just have to be motivated and brave enough to give it a shot.”

“The bike is a teacher. It's a way for me to develop self belief, learn how to overcome adversity, struggles, battles, whatever.”

“It's crazy how much we self-sabotage. The hardest part was listening to myself and not getting in my own way.”

“You gotta have thick skin in this game. Be able to handle rejection and know that there's gonna be something down the line that you'll find the energy to push forward on.”

“It takes time and it takes a lot of failure. You need failure to improve. You don't learn from your victories, you learn from your losses.”

“Some places should just be secret and should be a sanctuary for recharging the soul. Those are the stories where I really pour more of myself into.”

“You can just kind of do stuff if you want to. You don't necessarily have to wait for somebody's permission.”

“Life's really short, and you should do exactly what you know would make you happy. And if you try really hard at it, you will find a way to make it sustainable for your life.”

“Small business can be a beatdown. But the upside is you get to make these new things in the world that you love.”

“Go be bad at something. Nothing is more exciting than being bad at it and having that sense of progression you get. It's such a personal experience, and quite a rewarding one.”

“Being your most 100 percent authentic self right now is both the most rewarding and most challenging thing that we can do.”

“You’ve got your poles, your shoes, and you’ve got yourself, and you’re on an exposed ridgeline. You’re just trying to get yourself from point A to B, and there’s something really beautiful about the simplicity of that.”

“Keep it fun. That's been my mantra in all these things. When it's time to write ad copy or come up with events or go do rides, I always come back to it.”

“When your passion and your work and your life all end up revolving around one thing, that's extremely rare and super special.”

“You're allowed to change. You're allowed to start and then change it after. Permission to do that is huge. You just have to give that to yourself.”

“Don't postpone that trip. Don't keep kicking it down the line, because the future is uncertain. Get out there and see it while you are able.”

“I feel very, very strongly that bicycles can save the world, if we as a culture could realign our intentions on a human scale.”

“Don't be too busy chopping wood to sharpen the axe.”

“I just wanted to create some work that was a little bit more out there and weird, that's more reflective of the people who actually like to go outside, rather than this homogenous visual language that everything seems to use.”

“You can't literally be a self-made man. It's all dependent on the community that's around you, the people that support you.”

“What we're doing out here is magical. We're making magic out here together and it's ours.”

“If what I'm doing doesn't require some element of risk, I think that's a telltale sign it's not worth it. And it doesn't always have to be financial. It can be emotional.”

“We all have worthwhile ideas, and we should all feel empowered to pursue them, even to their end, whatever that might be.”

“People think I'm vegging out, but I'm just soaking in details. The crappy billboards, the stupid restaurant signs, everything that's out there. It's my language, man.”

“I didn't want to use my intelligence to sell potato chips.”

“Your process, the way that you do things, does not have to fit into an industry standard. Sometimes you really just have to invent your own way.”

“The center of everything I do is the acknowledgement that each day is a gift and they aren't promised, and to make the most of it.”

“Do great work and be great to work with — you gotta flip that first. You gotta be great to work with, because work is a lot about friendship and how well people work together.”

“I think comfortability is detrimental. If everything's too easy, I gotta bump up the challenge. You should always keep it pushing, and then once in a while, just send it.”

“Why spend all of my life working really hard to save money to travel, to save time for time off, when I can just make my every day kind of like a vacation?”

“The creature part is about feeling like you're part of nature again. You're part of the ecosystem, part of the landscape.”

“Just keep believing in yourself, and be a good person. For those of you thinking of switching careers, just go for it. Because if you don't, then you'll be stuck forever.”

“If you have some sort of grumbling that something isn't right, and you have an inkling of what you'd rather do instead, just research it, dig into it, just start doing it.”